Market Entry Intelligence
Opportunity & Gap Analysis

Opportunity & Gap Analysis

Spot commercial white space through format fit, price trends, and regional sales signals
TAG surfaces untapped demand by analysing category maturity, pricing gaps, and SKU velocity, helping you prioritise viable product and pack formats for launch.
Category Strategy Alignment

Uncover Market Gaps Before You Commit

GCC markets operate on distinct category rules and demand signals. What works in Europe or the US may misalign locally. TAG identifies viable categories, formats, and pricing segments through structured audits and demand modeling—ensuring early-stage direction is backed by market fit, not assumptions.
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SKU Architecture Audits

Evaluate pack size, pricing, and category structure to identify viable configurations.
Excise Category Mapping

Pinpoint the right excise group for your product to avoid costly reclassification.
Whitespace Opportunity Scans

Highlight demand gaps and unmet consumer needs in excise-regulated verticals.
Format Feasibility Insights

Validate which product formats align with GCC distributor and retail norms.
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Core Opportunity Indicators

The strategic pillars used to evaluate untapped demand, category fit, and entry potential.
Demand Signal Validation

Opportunity Mapping
Category Saturation Index

SKU Gap & Differentiation

Decision Signals That Shape Strategy

Clear, insight-driven deliverables designed to validate product fit, category timing, and market viability.
Format Viability Summaries

Detailed reports on category fit, SKU norms, and packaging feasibility by region.
Launch Timing Indicators

Market-entry windows built around seasonal demand, price elasticity, and import data.
Channel Opportunity Profiles

Retail, HORECA, and digital landscape briefs to flag potential growth segments.
GCC Entry Feasibility Scorecards

Weighted frameworks showing demand gaps, format strength, and regional readiness.
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